Artisans of Care

The Joketić family is a renowned and well-known family in the hospitality sector with a distinguished tradition in the hotel and restaurant businesses. The Forza brand grew based on its staff’s honest appreciation of guest needs, its open-hearted atmosphere, and its genuine and true homey culture found in all Forza Hotels.

Forza Mare, which opened in 2008, was the first boutique hotel in the area. It was created by a combination of experience and knowledge gathered over many years of travelling and collecting skills, ideas, and inspiration. It quickly became a well-favoured destination that attracting more and more guests every year many of them being a part of the world’s highest jet-set. The distinguished British daily newspaper the Times ranked it among the top 50 best boutique hotels in the Mediterranean. The popular search engine Trivago placed it among the top 10 best hotels in Europe. Forza Hotels have been often mentioned in the Conde Nast Traveller, Vogue, and RLC magazines, while car companies including Bugatti, Audi, and Jaguar enjoy cooperating with Forza Hotels.

The Joketić family expanded its business with a new five-star boutique hotel to meet the increasing demand for high-quality hotels. By opening the doors of their second jewel—the Forza Terra Hotel—the family again expanded is hotel offerings while maintaining its affirmed business model and outstanding approach. Forza Terra is the highest-rated hotel in the region on Booking.com with its neoclassical façade replete with wrought-iron balconies and contemporary interiors with eclectic furnishing and memorable details.

Having succeeded in developing the family business by offering an exclusive product that attracted the international jet set, the Joketić family has been one of the leading promoters of elite tourism in Montenegro. The long list of celebrities who have visited Forza Mare Hotel to date includes Tina Turner, Beyoncé, Jay Z, Roberto Cavalli, Flavio Briatore, Pep Guardiola, the famous Mexican billionaire Carlos Slim, and the prominent British businessman Nathaniel Rothschild to name just a few. Tom Cruise has also enjoyed the specialties of Forza Mare’s cuisine.